Wednesday, November 5, 2008

Average Revenue Per User (ARPU)



In Thailand, mobile ARPU declines just like any other markets in the world. As of June 2008, average user pays around $6 USD (sub 200 THB) per month for mobile phone service. This is mostly due to the on going price-war, introduced a few years ago.

Tuesday, November 4, 2008

Voice or Data ?

As of Sep 2008, GSM voice communications still dominates mobile services, just like anywhere else in the world. The minute price in Thailand is considerable one of the cheapest in the world. Data services via SMS and GPRS/EDGE are also available nationwide but are not as popular. The revenue of data service is accounted only around 1.2 % (average of the three major operators) of total service revenue in recent years. Data usage is dominated by SMS service, and GPRS/EDGE usage is not very wide spread in Thailand.

3G services are not yet widely available due to regulation issue.