Microsoft and Yahoo have finally reached a search agreement, in a deal which will see Microsoft power Yahoo search while Yahoo will manage the ad sales.
The companies said they could implement the arrangement within 24 months if the deal gains regulatory approval.
The 10-year agreement will see Yahoo's search sites powered by Microsoft's Bing algorithmic search technology. While Yahoo will become the exclusive sales portal for advertising on both companies' search sites, Microsoft's AdCenter will set the search price, Microsoft said.
source: telecomasia.net
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