Wednesday, November 5, 2008

Average Revenue Per User (ARPU)



In Thailand, mobile ARPU declines just like any other markets in the world. As of June 2008, average user pays around $6 USD (sub 200 THB) per month for mobile phone service. This is mostly due to the on going price-war, introduced a few years ago.

Typically, the ARPU for prepaid subscriber is lower than those of postpaid subscribers. ARPU drops very fast. Among three major operators, True Move, the smallest, drops the fastest. (note that the above figure is shown in USD, while the below figure is shown in THB, sorry for the confusion.)


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