Introduction to mobile market in Thailand

Mobile subscriptions in Thailand exceeded 90% penetration in 2008. (Thailand's population is ~65 million.) All 3 major operators, AIS, DTAC, and True Move, offer GSM/GPRS services. AIS, the market leader, reported over 25 million subscriptions in Q2 2008 (45% market share). DTAC and True Move reported 17 million (30%) and 13 million (23%) subscriptions, respectively. Hutchison Thailand and Thai Mobile have a marginal market share of less than 3%. Hutchison Thailand offers CDMA2000 system while Thai Mobile offers GSM in 1900 MHz band.




Thailand is one of the highly competitive markets in the world. In the past 5 years, AIS's market share has reduced from 60% to 44%, while True Move has gained it's share from 8% to 23%. DTAC has maintained its share at around 30%.