Vodafone is to implement a major branding and marketing overhaul in a bid to position the operator at the forefront of the consumer smartphone market. In an interview with the UK's Sunday Times newspaper yesterday (Sept 20, 2009) , CEO Vittorio Colao confirmed that Vodafone will drop its current 'Make the most of now' tagline, in favour of a new slogan, 'Power to you.' The move is understood to be part of the largest shake-up of the operator's marketing strategy for five years.
source: GMBB
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