Wednesday, September 2, 2009

Nokia eyes growth in rural India

According to a Wall Street Journal (WSJ) report, the Finnish vendor plans to sell handsets in some rural Indian areas under a programme that allows the purchasers to pay in installments. The report notes that Nokia plans to roll out the installment scheme to sell its handsets in 12 Indian states after a pilot programme covering more than 2,500 villages in the southern states of Andhra Pradesh and Karnataka. The report adds that under the pilot programme a micro-finance organisation bought handsets from Nokia and sold them to women in rural areas by charging them INR100 (US$2) for up to 25 weeks.

source: GMBB

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