The store - known as 'mstore' - will launch initially in the operator's home market of Spain (via its 'Movistar' mobile brand) but plans to be eventually rolled-out across its entire global footprint, serving over 200 million subscribers. The Spanish pilot will launch with 1,000 applications and be offered to around 10 million of its Movistar subscribers, rising to 12 million in the coming weeks.
source: GMBB
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