Sony plans to set up a project team as early as July to develop a new product that combines functions of its portable game player and mobile phones made by Sony Ericsson, its handset joint-venture with Sweden's Ericsson. The development is seen as a way of better competing with Apple's iPod and iPhone, which is deemed to be encroaching on the gaming space traditionally dominated by the likes of Sony's PlayStation Portable (PSP) and Nintendo's DS.
Source: GSMA Mobile Business Briefing
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