China Mobile has slashed its homegrown TD-SCDMA subscriber target from 10 million to 3 million for 2009. Note that the Ministry of Industry and Information Technology (MIIT) gave China Mobile a three-year target of 100 million and reduced it to 50 million earlier this year.
“Chinese consumers are sensitive to price. I think the current 2009 target of three million can be easily achieved if the group is willing to cut TD-SCDMA data fees,” the official said.
Network coverages:
Although given one-year head start over the other two to rollout 3G, China Mobile is the slowest among China's three telecom operators in expanding its 3G network. According to MIIT statistics, China Telecom's cdma2000 network now covers 342 cities and China Unicom's W-CDMA network 100 cities. However, China Mobile's TD-SCDMA network only has coverage in 38 cities, and will expand to a total of 238 cities at the end of this year.
Handsets:
In terms of mobile phones, international giants like Nokia, Motorola and Sony Ericsson are still slow or reluctant to develop TD-SCDMA mobile phones. Motorola has launched only one TD-SCDMA mobile phone as a token of support, while Nokia and Sony Ericsson's TD-SCDMA device plans are still up in the air.
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