According to Ofcom's sixth Communications Market Report - around half of UK consumers said they would sooner cut back on eating out, home improvements and holidays than give up communications services. When asked which items consumers were likely to cut back on in the recession, 47 percent would choose to cut back on going out for dinner, 41 percent on DIY and 41 percent on holidays. This compares with only a fifth (19 percent) who would cut back on mobile phone spend, 16 percent on TV subscriptions and 10 percent on their broadband services.
However, in the mobile sector, there was evidence that UK consumers are increasingly looking for cheaper deals. Ofcom said that some 70 percent of mobile users said they would retain rather than upgrade their mobile handsets to save money on their bills.
source: GMBB
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