Apple is poised to announce a US$275 million swoop
for mobile advertising company Quattro, according to media reports this week.
The Wall Street Journal’s 'All Things Digital' blog – citing several
sources – claims an announcement may be made as early as today. The move is
being compared to Google’s
US$750 million acquisition two months ago of AdMob, a competitor to Quattro.
It was rumoured at the time that Apple had lost out to Google in landing the
deal, though Google’s purchase has yet to be passed by US regulators. Both AdMob
and Quattro provide platforms for serving mobile adverts across a range of
smartphones, including Apple’s iPhone and Google’s Android devices.
Launched in 2006, Massachusetts-based Quattro has
raised close to US$30 million from its two main venture investors, Highland
Capital Partners and Globespan Capital Partners. Its current client base
includes Ford, Disney and the National Football League (NFL). While AdMob and
Quattro are among the largest companies in this space, All Things
Digital notes that there are a number of other players, including
Millennial Media and Jumptap, which may now become acquisition targets for
mobile operators, device-makers and Internet firms.
source: GSMA MBB
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