40 percent of AT&T’s data traffic came from just 3 percent of its smartphone customers; those with an iPhone!
“We’re going to try to focus on making sure we give incentives to those small
percentages to either reduce or modify their usage, so they don’t crowd out the
customers on those same cell sites,” said Ralph de la Vega, president and chief executive of AT&T’s mobile business. Analysts speculated that AT&T could be talking about a tiered pricing
structure rather than the current ‘all-you-can-eat’ deals. O2 UK is also facing the similar problem.
source: GSMA MBB
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