South Korean handset vendor LG aims to sell 140 million mobile phones globally this year, up 20 percent from 2009, in a move designed to help it achieve its goal of becoming the industry’s second-largest player by 2012. As reported yesterday, half of all its new smartphones launched this year will run Google’s Android platform.
However, a Financial Times (FT) article today puts more colour on that fact, with LG saying it will launch about 20 new smartphones in 2010. Certainly LG needs to increase its presence in the smartphone market if it is to become the number two device vendor, as it currently claims less than 1 percent of the smartphone market. LG aims to achieve a double-digit share of the smartphone market by 2012. “We are facing another revolutionary change in the mobile industry thanks to the rapid growth of smartphones and demand for more content and better services,” said Skott Ahn, president of LG’s mobile communications division.
Unlike rival Samsung, LG says it has no plans to develop its own operating system for smartphones. The FT notes that LG recently set up a smartphone task force within the company and beefed up the smartphone research and development workforce to 30 percent of its overall mobile phone R&D workforce. According to Gartner, the smartphone market will grow to 525 million units in 2012 from 179 million in 2009.
source: GSMA MBB
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