Amazon is in "advanced negotiations" with a UK mobile operator to launch as an MVNO to support the launch of its Kindle e-reader, reports Mobile Today. The online retail giant is reportedly aiming to launch Kindle in the UK in time for the Christmas shopping season and is understood to have outsourced all aspects of manufacturing for the Kindle in the UK to Qualcomm, including securing wireless connectivity with a UK mobile operator. In the US, the Kindle works with Sprint Nextel's network, but Mobile Today suggests the UK launch could see Amazon launching as a full MVNO.
Kindle launched in November 2007 and Amazon claims it is already achieving 26 percent of traditional book sales in the US.
source: GMBB
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