Thursday, July 9, 2009

O2 UK scores a hit with “simplicity” tariff, extends lead in the UK

The increase in contract customers was due in part to the success of the operator’s “simplicity” price plans, which offers a postpaid service that can be cancelled at 30 days notice and does not require the customer to enter into a lengthy contract. O2 said that the tariffs had been a key factor in migrating its prepaid customers to contract plans and reducing churn levels.

source: Wireless Intelligence

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